June 02, 2016 / Leave a comment

O’ngo Food Featured in '4 Angles' - Arirang TV

People Become the New Advertising Medium in Experiential Marketing

We live in a world flooded by information and it's difficult to make the right choices. That's why businesses are taking a new approach and encouraging their customers to try out their products firsthand. This is experiential marketing.

O'ngo Food Communications has dedicated to teaching foreigners about Korean cuisine. International tourist can learn about traditional cuisine at O'ngo. It is conducting experiential marketing for Korea. Traditional Korean food experiential marketing is one of the most effective way to advertise Korean products while promoting Korean itself to the global community.

*Arirang TV is an international English-language network based in Seoul, South Korea operated by the Korea International Broadcasting Foundation.

Video Link:

(from 00:25:10~)